Pomario Private School needed a logo and branding update.
the old logo
![](https://cdn.myportfolio.com/2fda3f6dc8cc9c5478c94a55efcab4a3/421369f6-36f0-42d3-b2c4-9cefb0d01fe1_rw_1200.jpg?h=12052fe8d55dd87ddd45fa17a83d3628)
It was important to keep the core values and layout, but just to adapt it to be more flexible and versatile.
the new logo:
![](https://cdn.myportfolio.com/2fda3f6dc8cc9c5478c94a55efcab4a3/e854e33e-741e-4d7b-b15e-2df62c8c095b_rw_1200.jpg?h=208209d43b6f714b402d76ea97ff88dd)
Some alternate layouts:
![](https://cdn.myportfolio.com/2fda3f6dc8cc9c5478c94a55efcab4a3/ba54831a-1b59-4039-87f9-59a06ea8ac4d_rw_1200.jpg?h=fadbbe9ed1ae10c8d3940e46da12d32c)
Then I used the logo to create a design language for all the marketing materials:
![](https://cdn.myportfolio.com/2fda3f6dc8cc9c5478c94a55efcab4a3/04fc922a-ddf1-44f9-ab12-9fe6d97abdfb_rw_1920.jpg?h=e7c0156a5d70561de6de23c0fa0abdce)
This was also a good opportunity for a new website:
![](https://cdn.myportfolio.com/2fda3f6dc8cc9c5478c94a55efcab4a3/cfc7dc05-3abf-4cbb-a28c-977143a92e39_rw_1920.jpg?h=2d88fee8040ff96f4ec0162b69014aa6)
And some more examples of implementations:
![](https://cdn.myportfolio.com/2fda3f6dc8cc9c5478c94a55efcab4a3/1c6d1f9f-067a-455d-b9bc-be23358aad06_rw_1920.jpg?h=b73de04df0b57b86ebfb86be2e43eb3f)
thanks for watching